Speakers

Justin Lau is a seasoned digital marketing and e-commerce expert with over 12 years of experience in China's cross-border market. As the business director of YayaBaby, an official partner of major platforms like Alibaba, Xiaohongshu, and Douyin, he actively shares industry insights at workshops and conferences. Drawing on his extensive experience, Justin has helped numerous clients develop successful marketing and business strategies to achieve their objectives. With a deep understanding of the evolving cross-border landscape, he is well-equipped to guide businesses in navigating the complex Chinese market and unlocking new growth opportunities